Other Specialists
Book marketing professionals handle ads, funnels, audience building, and long-term marketing strategy.
When to hire: Marketing professionals can be hired at any stage — pre-launch, at launch, or long after publication for long-tail sales. Some work retainer, some project-based.
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Bryan Cohen is a bestselling author and co-host of the Bestseller Experiment podcast who is best known for his Amazon Ads Profit Challenge, a free community-based training that has helped thousands of authors reduce ad spend while increasing sales. He founded Best Page Forward, a copywriting and ad creative service focused on book descriptions and Amazon ad copy. His specialty is helping authors connect ad creative with reader psychology.
David Gaughran is an Irish author and self-publishing expert widely known for his practical guides on Amazon and BookBub advertising. He has helped tens of thousands of indie authors through his books, blog, and email courses focused on discoverability and platform-building. His specialty is demystifying algorithmic marketing and long-term reader acquisition funnels.
Elisa Rolle is an independent book marketing consultant based in Italy who specializes in audience-building and newsletter strategy for romance and LGBTQ+ fiction authors. She has worked with both indie and traditionally published authors to develop long-term marketing plans that prioritize reader community engagement. Her approach emphasizes organic growth, author brand development, and niche audience targeting.
Joanna Penn is a New York Times and USA Today bestselling author and one of the most influential voices in independent publishing through her platform The Creative Penn. She teaches authors about multiple streams of income, Amazon and Facebook Ads, email list building, and building a resilient long-term author business. Her podcast and courses have reached hundreds of thousands of authors worldwide across fiction and nonfiction.
Dave Chesson is the founder of Kindlepreneur and the developer of Publisher Rocket, a leading keyword and category research tool used by tens of thousands of authors. He is a widely respected educator on Amazon Ads, KDP keyword optimization, and book metadata strategy. His free and premium training resources help authors at all levels improve their Amazon discoverability and ad ROI.
Mark Dawson is a bestselling thriller author turned marketing educator who founded the Self Publishing Formula podcast and course platform. He is particularly well-known for his flagship Facebook Ads for Authors course, which has trained thousands of indie authors worldwide. His marketing philosophy centers on paid traffic, list-building, and sustainable long-term sales funnels.
Nick Stephenson is a USA Today bestselling thriller author and founder of Your First 10,000 Readers, one of the most recognized email list-building programs in the indie publishing world. His marketing focus centers on building sustainable reader audiences through lead magnets, automated email sequences, and organic plus paid traffic strategies. He is particularly influential in helping authors create long-term passive income systems.
Penny Sansevieri is the CEO and founder of Author Marketing Experts (AME), one of the most established book marketing agencies in the United States. She has worked with hundreds of authors across genres on campaigns that include Amazon advertising, social media strategy, media outreach, and long-term platform building. She is also a faculty member at NYU and the author of multiple books on book marketing.
Ricardo Fayet is co-founder of Reedsy and author of the widely read 'How to Market a Book' guide, with a particular focus on Amazon Ads strategy, book metadata, and sustainable long-term discoverability. He writes extensively on the Reedsy blog about data-driven author marketing and helps authors understand platform algorithms. His background bridges editorial and marketing, making him adept at positioning books across categories.
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Profiles are sourced from public directories and community submissions. Always verify credentials and rates directly with each professional before hiring.